EU-based data consultancy

You don't need a large data team. You need answers.

Vibe Data Analytics gives lean teams the analytical horsepower of a much bigger one — through expert consultancy today, and a self-serve agentic platform coming soon.

The problem
Most analytics tools — and most consultancies — were built for companies with twenty analysts on payroll. The other 99% of businesses get the same dashboards, the same SQL, and the same six-week wait for a "quick" question. That's broken. Lean teams move fast. Your analytics should too.
What we do

Simple, on two fronts.

001

Expert consultancy

From data audits and metric alignment to dashboard reviews, workflow automation, training, and fractional data leadership — we plug in alongside your team and leave you stronger than we found you.

002

Training & enablement

We don't believe in lock-in by ignorance. We teach your team to use data well, so the value compounds long after we've gone.

003

Agentic platform Soon

A self-serve agentic analytics platform built for the same lean teams we serve every day. Ask questions in plain English, get grounded answers from your real data. Join the waitlist to be first in line.

Services

An expert in the room when you need one.

Most lean teams don't need a permanent data department. They need the right work done well, at the right moment. That's what we do — six focused services, each with a clear scope, a clear outcome, and a team that's done it before.

Data Audit

We diagnose what your data is actually telling you — and what it isn't. Source health, definition drift, broken pipelines, untrusted metrics. Surfaced, prioritised, and fixed. You finish with a clear picture of what to trust, what to fix, and what to ignore.

Metric Alignment

When sales, finance, and product each define "active customer" differently, every meeting becomes a debate. We work across teams to agree on the metrics that matter, lock down the definitions, and document them so everyone is finally looking at the same numbers.

Dashboard Creation & Review

Most companies have ten times the dashboards they need and trust none of them. We either build the ones you're missing or rationalise the ones you have — cutting the noise, fixing what matters, and making the rest sing.

Workflow Automation

The manual reports, the weekly exports, the "someone please update the spreadsheet" emails. We automate the boring so your team can do the valuable.

Training & Enablement

Hands-on training for non-technical teams. We turn marketers, ops managers, and founders into confident data users — without making them learn SQL.

Fractional Data Leadership

Not ready to hire a Head of Data? We embed alongside leadership to set strategy, prioritise work, and build the foundations of a data-driven business — for a fraction of the cost of a permanent hire.

Coming soon

The Vibe platform.

Everything we've learned working with lean teams — the shortcuts, the patterns, the questions that come up again and again — is being built into a self-serve agentic analytics platform.

Connect your data. Ask a question in plain English. The agent investigates, queries, calculates, and explains its reasoning. Every answer is grounded in your real business context, traceable, and ready to act on.

Be first in line
  • Ask anything, in plain English.

    "Why did revenue dip in March?" "Which customers are at risk of churning?" "How's our cash runway tracking?"

  • Grounded in your business context.

    The agent learns your metrics and definitions — so the same question always returns the same answer.

  • Lives where you work.

    Slack, Teams, browser, email. The conversation, not the dashboard.

  • Explainable by default.

    Every answer shows its work — the data, the logic, the reasoning — so you trust it before you act on it.

  • Built for small teams, priced for them too.

    Transparent pricing. No enterprise gotchas.

Who it's for

Built for the businesses analytics forgot.

  • 01Seed-to-Series-B startups that need data leverage without the headcount
  • 02Lean ops teams running real revenue with one analyst (or none)
  • 03Founders and operators who want answers, not assignments
  • 04Established SMBs trying to modernise without ripping everything out
  • 05Mid-market scale-ups with a small data team that's stretched too thin
If you're a Fortune 500 with 200 analysts and a five-year data roadmap, we're probably not for you. (And that's okay.)
Why Vibe

Three reasons we're different.

i.

We build for lean teams, not by accident.

Every other analytics consultancy is built for companies with deep budgets and retrofitted for the rest. We started the other way around — focused, practical, and senior-led by default, with depth available when you need it. Our founding team includes the former analytics lead for Ancestry's international business, where the job was always doing more with less — exactly the constraint our clients live with every day.

ii.

People today, platform tomorrow.

Software solves a lot. Sometimes you need an expert to look at the mess and tell you what to do. We do the expert work today and are building the platform to extend that leverage across your team for the long term.

iii.

Honest, useful, no jargon.

We won't sell you "AI-powered synergies." We'll tell you what's broken, what to fix first, and what we can do that you can't. If the right answer is a free open-source tool, we'll say so.

FAQ

Common questions.

Do I need a data warehouse to work with you?
Nope. We work with whatever you have — spreadsheets, SaaS tools, databases, or a proper warehouse. If you've got data, we can work with it. If you don't yet, we'll help you get there.
How is your work different from hiring a freelance analyst?
Freelancers do tasks. We deliver outcomes — with a senior team, a clear scope, and a track record of similar projects. You get strategic perspective alongside hands-on delivery, and you keep the documentation, training, and systems we leave behind.
Is my data secure?
Yes. Your data stays in your environment. We're fully GDPR-compliant, sign DPAs as standard, and follow EU data residency requirements. Enterprise-grade controls, even if you're a five-person team.
How fast can we get started?
Most consultancy engagements scope in a week and kick off the week after. Smaller projects (audits, dashboard reviews) can complete in 2–4 weeks. Larger transformations run 1–3 months.
What's the pricing?
Project-based with clear scope and outcomes — not day-rate billing that punishes efficiency. Get in touch and we'll walk you through it after understanding what you actually need.
When will the platform be available?
The platform is in active development. Join the waitlist to be first in line and help shape what we build. We'll be onboarding early users gradually rather than a big-bang launch.
Where are you based?
We're EU-based and primarily serve EU and UK clients. We work remotely by default and travel for kickoffs and key workshops when it adds value.

Ready to stop wrestling with your data?

Whether you need a project scoped, a second opinion, or just a sanity check — let's talk. No sales theatre, no twelve-stage funnel. A real conversation about what would actually move your business forward.

We respond within one business day. Always a human. Never a chatbot pretending to be one.